Only 31% of millennials create content on Instagram. What these two generations have in common, though, is the steady unpopularity of Facebook stories. Research shows this generation is more keen on seeing IG stories (59%) than Snapchat stories (52%). The situation is different with millennials. Gen Z stats show that a whopping 70% of this age group are fond of stories on Instagram, but a little more excited about Snapchat’s (72%). 70% of Gen Zers and 59% of millennials watch stories on Instagram.Īccording to Instagram stories user statistics, there is growing popularity of this IG feature among the world’s dominant populations-Millennials and Gen Zers. How does this information help you? For example, if you’re selling retirement plans, with only 2.1% of 65+ users, Instagram is definitely not the place you want to start targeting audiences.Ĥ. Statista’s data on the worldwide distribution of Instagrammers by age show that a little over 70% of the platform’s users are under 35. ![]() Instagram user statistics show 70.8% of Instagrammers are younger than 35. Compared to Snapchat’s 190 million total daily users, it’s clear that Instagram stories are among the most popular platform features out there today. The number of Instagram stories’ daily active users directly rivals the ones of Facebook and Messenger, as well as WhatsApp Status DAU figures. ![]() Just as recently as 2018, the number was 400 million, which is impressive growth. The number of Instagram account holders who actively use the IG story feature daily is massive. Instagram stories usage statistics indicate that over 500 million Instagrammers use stories daily. The remaining majority (63.4%) prefer to scroll through the Instagram feed. A quick look into the performance of Instagram stories vs posts, however, reveals that only 36.6% favor watching stories. It is no wonder the feature has gained so much popularity since it was first introduced. With a total of 1 billion monthly active users, nearly 87% of Instagram users actively create content with the stories feature, not on a monthly but daily basis. A massive 86.6% of Instagram users post stories.
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